If they’re looking for fame or money, I suggest porn Coral Reefer, 28-year-old WeedTuber I only urge people to get into this if they have a message. “People obviously like watching other people suffer,” said Bryan Gerber, the 25-year-old co-founder and CEO of Hemper, which sells monthly subscription boxes for smoking accessories. A subsequent video of him coughing for nearly seven minutes straight after the attempt has more than 1.5m views. A video in which he tries to smoke a gram of THC oil has racked up more than 1.3m views. That formula has proven especially effective for WeedTube’s irrefutable king, Joel Hradecky, whose channel, CustomGrow420, has amassed a following of more than 1.2 million since 2013. “Things like that are going to be shared a lot more than educational videos a lot of the time,” he said. Recently, as the WeedTube community has become more crowded, he said it’s also become important to heed his followers’ requests to participate in “ challenges” involving increasingly extreme consumption. The key to breaking out of the pack, he said, was consistency – that is, making sure his followers could rely on a steady stream of content to smoke along with throughout the week. He makes about as much money online as he did in the restaurant industry. Young, for one, started StrainCentral shortly after getting his medical marijuana card in 2014, and by last February he was making enough money online to leave his job as a line cook and waiter. They may not be millionaires like some YouTube stars, but the most successful WeedTubers have managed to build full-time careers through a combination of sponsorships, branded content deals, and merchandise sales. Instagram, meanwhile, sometimes shuts down accounts with marijuana content – a devastating blow for content producers who depend on large followings across multiple platforms for their livelihood. Google AdSense, a big money-maker for equally popular YouTubers operating in more family-friendly industries, is less lucrative for WeedTubers, since the video-sharing site doesn’t permit monetization for age-restricted videos. But unlike the iconic stoner duo, who came to national fame through Hollywood films, WeedTubers are bootstrappers who have paved their own way creatively and financially in an arena that’s sometimes hostile to their “420-friendly” labor.
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